Meaningful Connections
I make meaningful connections between consumers and brands and multiply ROI.
Experience
Brand & Creative Director, Positioning, Copywriter.
Lead Team, Win New Business, Advise Clients and C-Suite Executives.
Clients
— BD Becton, Dickinson and Company
— Chase Bank — MetLife Bank
— VirginAtlantic — Capital One
— DHL Same Day – HomeServe USA
— John Deere — AARP
— American Express Centurion Card ( Black Card)
— Pearson Education — The Educational Testing Service
— Bloomberg Radio
What my colleagues have to say
"I worked with George for over three years - at a time where Capital One was focusing on external creative and marketing expertise. And although George was our head of Creative for Company C, he also stretched to play a strategic consultant role for us. Of all the agencies I worked with during that time, and even since then, George is the most creative in terms of provocative ideas that are also well-grounded in consumer insight and industry trends. He has an amazing ability to take the most complex of business challenges and turn them into simple yet powerful consumer concepts."
--Chris Garnett, Vice President, Segment Marketing, McKesson Medical Surgical
"George is an exceptional creative talent. He pushes boundaries and challenges convention in pursuit of excellence. He is a strategic thinker whose work reflects deep consumer insights. He's also a pretty good guy with a great sense of humor...."
--Nicholas Nocca, Business leader, CMO, Digital Strategist, Board member, Advisor
"I have worked with -- and will continue to work with -- George for three primary reasons:
1. Effective. He is a reader's writer; he regards first the reader's experience. They feel this instantly and stay involved.
2. Efficient. George listens, asks the best questions, and helps the team tighten the Brief before diving in.
3. Pleasure. To work with. To read his words and watch them compel and sell."
--Jan Zlotnik, Executive Brand+Creative, Director of Insight+Positioning, Brand Storytelling, Customer Experiences
"I've had the privilege of working with George at different times during our careers, including most recently while he was Creative Director at HomeServe USA. George has a unique and innovative creative perspective and beyond that, I greatly value how he syncs creative output with marketing and business results."
--James Andrade, Managing Director and Founder, Ventango
"George is a true team player and leader and his knowledge of the advertising and marketing industry is invaluable. George brings years of creative passion and strategic insight to a client business acumen resulting in increased revenues for both client business and the agency."
--Douglas Thomas, Senior Production Manager, Capgemini
Awards
Best In Creativity, Worldwide
HomeServe plc.
Selected as top creative group in company worldwide from field including creative groups in the UK, Italy, Spain, and France.
Gold Medal
Service Industry Advertising Awards
Client: Bloomberg Radio. Dimensional Sunday Times AM-radio premium.
Silver Medal
Service Industry Advertising Awards
Client: Parallel Vacation Club. Naming, branding, strategy and positioning, creative direction.
Finalist
Caples Awards
Client: Bloomberg Radio. Dimensional Sunday Times AM-radio premium.
Contact me at georgelepera@gmail.com